The City of Southlake, in partnership with Carroll Independent School District, announced the launch of MySouthlakeNews.com, a website that acts as a digital newsletter offering in-depth news about Southlake school, business and community happenings.
Modeled after mainstream news websites, MySouthlakeNews.com encompasses a broad range of topics – including business, sports, community, arts and entertainment – combined with photo galleries, videos, newsfeeds, and Twitter updates. Most significantly, the website is continuously updated to provide the Southlake community with real-time news and information.
“There are so many untold stories and newsworthy items that don’t get covered in traditional media and therefore, many people never find out about. This website is intended to be a one-stop resource for all things Southlake, from breaking news to human interest stories,” said Pilar Schank, Community Relations Officer for the City of Southlake. “We are always looking for new ways to communicate with residents and because we know most people go to the Internet first when searching for information, we believe MySouthlakeNews.com will quickly become a valuable, credible tool.”
Intended to inform not only residents, but also visitors and the business community, MySouthlakeNews.com includes city government news, development reports, construction updates, upcoming events, and public safety information.
According to Schank, MySouthlakeNews.com will supplement, not replace, existing websites for the City and Carroll ISD, as well as provide links to other city-hosted websites.
“The City’s official website, CityofSouthlake.com, contains a tremendous amount of information and we wanted to maintain its focus on city government. MySouthlakeNews.com has been designed with a much broader reach in mind,” explained Schank. “In many cases, articles on MySouthlakeNews.com will link back to the city’s website or to an organization’s website, such as the Southlake Chamber of Commerce, Southlake Historical Society or Southlake Sister Cities.”
When approached by the City of Southlake to partner on the news website, Carroll ISD’s Julie Thannum saw it as a huge boost to the district’s communications efforts. Thannum serves as the district’s Executive Director of Communications and Marketing, overseeing a multi-faceted program that seeks to increase public understanding and support of the public schools. Seizing the opportunity, Thannum added a news feed on the site’s home page, which features updates for each campus in the district. The site includes daily Dragon sports updates, band, theatre and choir news on the arts and entertainment page and general district news on the CISD link. The district’s goal, too, is to drive more traffic back to CISD’s main home page, not to replace it.
“We are extremely excited about the official launch of MySouthlakeNews.com and what it will mean to our Carroll Dragon family,” said Thannum. “This joint project with the City is exactly the type of cooperative service our taxpayers have come to expect and appreciate about their community. We’ve been communicating with parents, taxpayers and business leaders using a weekly electronic newsletter since 1998. This online news portal will transition our program to real-time daily news posts that bring our audiences closer to the Carroll Dragons than ever before.”