Saturday, May 15, 2021

2010 Oktoberfest Breaks Attendance, Sales and Weiner Dog Records

The 9th Annual Southlake Oktoberfest, hosted by Southlake Chamber of Commerce and presented by Texas Nissan, drew nearly 75,000 people to Southlake Town Square October 1-3, making it the most successful in the event’s history.

According to Dana Davis, Southlake Chamber of Commerce president and CEO, this year’s Oktoberfest exceeded the previous best in 2008 by more than 37 percent (in sales). In addition, nearly 200 wiener dogs from throughout the metroplex competed in the popular wiener dog races this year, beating the previous record of 128 dachshunds in 2008.

“Weather is always a factor in outdoor events and this year was outstanding,” commented Davis. “However, we believe that additions were made to the 2010 event that also enhanced the festival and were a key factor in the increased numbers.”

These additions included a 40 x 60 foot festival tent that served as a central gathering place; a 9×12 foot “jumbo tron” television screen which aired key college and pro football games throughout the weekend including the Texas/OU game on Saturday afternoon and the addition of a wiener dog parade and costume contest preceding the races as well as cash prizes for the 1stand 2ndplace wiener dogs.

“However, perhaps the biggest reason for the increase was the marketing effort,” Davis stated, noting a member planning committee was formed this year to help steer the event. “We expanded our marketing efforts in 2010 to include many of the areas surrounding Southlake that previously had not been touched to any large degree.”

Festival goers enjoyed live entertainment throughout the weekend, including headlining acts Jeff Allen, Le Freak and Professor D. Another success this year was the Chick-fil-A nugget-eating contest with 19 contestants. Congratulations to the winner, Hannah Akin, who won free Chick-fil-A Kids Meals for a year and a $500 Capital One Savings Bond.

“Most importantly, we would not have had a successful event without the great support of our sponsors, volunteers and staff,” said Davis, adding plans are already underway for the 10th Annual Oktoberfest. “The 2011 edition of Oktoberfest will be our 10th anniversary and we are looking forward with great anticipation to new records and an enhanced festival as we work to positively impact and bring more visitors to our community.”