Friday, May 14, 2021

10th Annual Southlake Oktoberfest Scheduled for Sept. 30- Oct. 2

Summer has just begun, but the Southlake Chamber of Commerce is already looking ahead to fall. Plans are well underway for this year’s Oktoberfest celebration at Southlake Town Square September 30 through October 2. In honor of the event’s 10th anniversary, a 20+ member planning committee has been assembled and is tasked with topping last year’s record-setting attendance of more than 75,000 people.

“We are pulling out all the stops this year to celebrate the 10th anniversary of Southlake Oktoberfest,” says Dana Davis, president and CEO of the Southlake Chamber of Commerce, noting a commemorative logo and new website have already been introduced to promote the three-day festival. “Our goal is always to offer the community a family-oriented event that everyone can enjoy. In addition to bringing back traditional favorites, such as the wiener dog races, we like to add new attractions to keep things exciting and bring new visitors to Southlake.”    

According to Davis, one of the most important factors to the success of Southlake Oktoberfest is support from local businesses through event sponsorships, which range from $500 to $25,000 for the presenting sponsor. In return, recognition is provided through a combination of media publicity and online and onsite promotion.

 “Our sponsorship committee has hit the ground running and already recruited several businesses including Children’s Medical Center to sponsor the kids activity area; Baylor Grapevine as the VIP reception sponsor; and Texas Health Southlake, Spine Team Texas and Metro Pet Services are each returning as sponsors of the wiener dog races,” Davis reports, noting sponsorship packages and costs are listed at “There are many opportunities for businesses to get involved, either through a sponsorship or volunteering.”

As one of the most popular Oktoberfest celebrations in Dallas-Fort Worth, Southlake Oktoberfest features a wide variety of activities for both adults and children:

  • Approximately 100 arts and crafts exhibitors selling handmade wares
  • Food vendors serving everything from hamburgers to bratwurst
  • Die Festalle (festival) tent serving a variety of beer and wine
  • Newly created “Sports Zone” featuring a 9×16 foot “jumbo tron” television screen airing college and NFL games
  • Wiener dog parade, costume contest and races – click here for online registration
  • Children’s area with games, train rides, bounce houses and rock climbing wall

Live entertainment will take place throughout the three-day event, including both local performers and headlining acts:

  • Friday evening entertainment includes Needfire, Back to Black  and LeFreak
  • Saturday evening, attendees can enjoy the music of Escape, Event Horizon and Professor D 
  • Sunday’s entertainment will kick-off with RadioDisney, followed by Hunter Sullivan


Southlake Oktoberfest is free admission to the public. Hours of operation are Friday 5:00 p.m. to 11:00 p.m., Saturday 10:00 a.m. to 11:00 p.m., and Sunday 12:00 p.m. to 5:00 p.m. For additional information or to become an event sponsor, contact the Southlake Chamber office at 817-481-8200 or go to