The Southlake Chamber of Commerce is mixing things up this year with new programs, new venues, new speakers, and new dates for annual events. The goal is to better engage members and bring in new faces. The Chamber kicked off the year with its new Charter Business Series, which is being sponsored by Charter Communications and features monthly programs on a variety of topics for the small business owner. Susan Yost of MarketWave in Dallas was the guest speaker at the January 10 seminar, held at Timarron Country Club, which focused on marketing with social media. The next program in the Charter Business Series is about network security and will take place February 14 at Trophy Club Country Club.
According to Dana Davis, president and CEO of the Southlake Chamber of Commerce, the Charter Business Series is a direct result of the business survey conducted last summer, of which 41% of respondents indicated local training opportunities (i.e. seminars, webinars) would be beneficial. Of those respondents, the areas in which training is most needed are marketing (29%), customer service (23%) and communication (22%).
“Our mission is to serve the needs of local businesses and be a resource for growth and success,” states Davis, noting a member-only survey will be distributed electronically in February to solicit feedback and topic suggestions for the Charter Business Series and other Chamber events. “We will still offer our traditional programs such as weekly leads groups and monthly Business Exchange, but we realize we must expand our services to get more members involved and reach new folks.”
A newly formed marketing committee, headed by Traci Bernard of Texas Health Resources Southlake and a Chamber board member, is charged with creating a comprehensive marketing plan that encompasses branding, marketing communications, public relations and event promotion.
Next on the Chamber’s agenda is hosting Disney Institute’s renowned professional development program, “Disney’s Approach to Business Excellence,” March 27 at the Hurst Conference Center. The full-day event will allow area professionals to learn how to drive business results, retain employees and satisfy customers through proven and adaptable Disney business philosophies:
One of the most recognized names in professional development, Disney Institute travels the world offering engaging seminars, workshops and presentations, as well as fully customized programming. The Disney Institute client roster includes more than half of the Fortune 500 and a wide range of small businesses, non-profits and government agencies. Early bird registration cost prior to March 13 is $349 per person which includes continental breakfast, lunch and afternoon snack. After March 13, the rate increases to $379 per person.
“Disney is one of the most admired companies in the world. To learn the strategy behind its success is a rare opportunity and I encourage everyone Southlake business owner to attend or send someone from their organization,” Davis states.
For additional information, go to www.southlakechamber.com or call (817) 481-8200.