The votes have been counted and shoppers deemed Lemongrass Salon in Southlake Town Square the best dressed storefront in the Third Annual Deck the Windows contest sponsored by City of Southlake. During November 23 through December 24, retailers throughout the city were invited to put their holiday spirit front-and-center with a festive storefront display. Decals placed in the window allowed shoppers to easily cast a vote via text or email (only one vote per email address or telephone number was accepted).
Lemongrass Salon was one of 14 stores that received votes during the month-long contest, garnering 65 of the total 150 votes. The Christmas Shoppe and Bag n’ Baggage came in second and third place, respectively.
“Our inspiration was drawn from Aveda’s partnership with the people of Nepal, who have been hand crafting paper in a sustainable process for Aveda to package our holiday gift sets,” explains General Manager Daniel Berry, noting Lemongrass is an Aveda Lifestyle Salon and carries a complete line of Aveda products. “Simple silhouettes of the Himalayan Mountains were the backdrop of both windows and the falling snow flakes, accumulated drifts and snow caps complete this winter wonderland. We also incorporated elements from our salon like painted hair dryers, combs, and scissors with classic holiday colors of green and red to match our handmade gift sets.”
According to Berry, Lemongrass was determined to win this time after coming in second place in 2011 — a few votes behind the winner, Corinthian Wellness Spa.
“We promoted our participation in the contest in phases starting with votes from our service and retail guests, then internal votes from email throughout the company network, and lastly, with a social media promotion through our Lemongrass Facebook page,” he states.
According to Jill Lind, Southlake’s marketing and tourism coordinator, the promotion is based upon the strategy that the most noteworthy holiday display windows typically produce extraordinary sales results, and great window design is effective in drawing shoppers into the store.
“We are thrilled to have completed another year of our Deck the Windows contest! We had some stores really get into it, which is great! Part of the reason we do this is to create a buzz within the businesses themselves. We received a lot of votes and in the end, we think the program was a tremendous success,” says Lind, noting this year’s contest was simplified to make it easier for businesses to participate and shoppers to cast votes.