It seems ironic that Del Frisco’s Restaurant Group (DFRG), which has its corporate office in Southlake and caters to an affluent, meat-loving patron, is just now planning a dining outpost in the city. When Del Frisco’s Grille opens in Southlake Town Square in November, it will be the upscale chain’s eighth location across the U.S. and second in the Dallas Fort Worth metroplex.
According to Bill Martens, DFRG vice president of development and construction, it was not for lack of interest, but rather a matter of timing, for the company to open a restaurant in Southlake.
“People have been asking us to come to Southlake for awhile. We’ve been waiting to find the perfect site and worked with Cooper & Stebbins [the developer of Southlake Town Square] for many months. It was important to get it right because this will be the front door to Town Square,” says Martens, referring to the restaurant’s location at the northeast corner of Carroll Avenue and Southlake Boulevard (currently a parking lot behind Corner Bakery).
Martens adds that site work is already underway and construction will start any day. Although DFRG also operates the Del Frisco’s Double Eagle Steak House and Sullivan’s Steak House chains, the company felt Del Frisco’s Grille is best suited to the area.
“We know this market well and the grille concept is a good fit for the local, sophisticated customer base. It fills a void for upscale dining that is currently not available,” he states, noting it is a more modern, casual environment than DFRG’s fine dining steak houses. “Many people in this area travel to other cities to eat at our restaurants and we’re extremely excited to host them closer to home.”
The two-story, contemporary building will seat 265 inside and an additional 150 on two outdoor patios. Designed by architect David Schwarz, who also designed much of Southlake Town Square, special consideration was taken to ensure the building captures the look and feel of the mixed-use development.
“We like spaces to have character and this one will have a dramatic two-story layout and a indoor/outdoor bar on the second floor. The décor is also unique to this location with a lot of natural light, metal and wood to create a warm, comfortable feel,” Martens explains.
In addition to the décor, Martens states the menu also will have slight variations from other locations, but will feature the basics for which it is known including prime steaks, fresh seafood, and American comfort foods such as mesquite smoked pork chop, veal meatloaf, and a double pattie cheeseburger.
As home to its corporate headquarters, the Southlake location will serve as a training facility for the operations team and test kitchen for culinary staff. “It will be a source of pride for the entire company,” adds Martens.
Del Frisco’s Grille at Southlake Town Square is expected to open November 2013 for lunch, dinner and weekend brunch. For more information, go to www.delfriscosgrille.com.