With a mission of providing outstanding value and unrivaled quality to residents and businesses in Southlake, the City realizes the importance of customer service, both in person and online.
This is why the City unveiled its new, mobile-ready (also known as “responsive”) website March 28, which offers information, resources and tools easily accessible on a desktop, tablet or smartphone.
According to Pilar Schank, deputy director of communications, the new website is a strategic combination of intuitive design, sought-after content and the latest technology.
“The website is one of our most important communication tools, which is why we dedicated a significant amount of resources to ensure it is informational, visually appealing on multiple devices, and provides the information people are looking for,” states Schank. “We know most people go online first when searching for City news, so we made sure the site conveys who we are, what we do, and how and when we do it. In addition, we listened to residents to ensure the new website meets their needs and provides value.”
Designed by CivicPlus, which specializes in government websites, the City’s new online portal features community images, updated navigation menus, and interactive tools designed to facilitate quick access to information – most notably being a “How Can We Help You?” search bar at the top of every page.
The revamped home page offers the most frequently searched for information including meeting agendas, maps, development news, upcoming events, City Council members, and top stories from My Southlake News. The navigation menu at the top of each page offers quick access to the rest of the website:
A new addition to the primary navigation menu is Transparency, which was added as a result of resident’s increased desire to know more about their local government. This section encompasses City communication resources, as well as public information requests, the current fiscal year budget, and most recent Citizen Satisfaction Survey.
Other new features include a left side navigation menu with quick links to popular sections; a “social hub” with social media channels for City departments; and the ability to share pages via multiple social media channels. Contact information, a site map and links to other City websites are located at the bottom of every page.
“The City’s primary website holds a vast amount of information and must serve a broad audience. It is our hope this new one-stop digital zone will meet the needs of all of our customers, whether they live here, do business here or are planning to visit,” Schank added.
To tour the City’s new website, go to www.CityofSouthlake.com.