Wednesday, January 29, 2020

Mission Possible: Cambria Jones is a Southlake Secret Weapon You May Not Know

Strategic. Focused. Achiever.

To the casual observer, Tourism Marketing Manager Cambria Jones can appear quiet and unassuming, but looking a little closer, it is easy to see that she is a woman on a mission, a force of nature, intent on performing at a very high level. She is willing to get into the game and compete. A great time manager, she works to accomplish as much as she can during her day. An enthusiastic person with great people skills, she can leverage partnerships to get even more done.

She is intent on winning the tourism game and uses her significant intellect and talent to get the job done.

Cambria is an outstanding employee, but she doesn’t seek the limelight for herself. Instead, she works to draw attention to Southlake and encourages visitors to spend time (and money) in the City.

Here are a few highlights of how Cambria has worked to market Southlake as a destination to visitors (think shopping and dining, bolstering sales tax collections, supporting local businesses):

As a result of Cambria’s efforts, followers of Visit Southlake social media accounts have increased significantly. In FY 2019, the Visit Southlake Facebook account had a 42% increase in followers, and the Visit Southlake Instagram account had a 34% increase in followers. Cambria is telling Southlake’s story to more people, in improved ways.

She successfully managed the Visit Southlake video and photography refresh project, resulting in updated assets that are timely, diverse, and representative of Southlake as a destination.

Cambria successfully managed a destination video project, highlighting Southlake. The video is featured as the cover photo on the Visit Southlake Facebook page. She has also audited video assets and prioritized needs for FY 2020.

Throughout 2019, Cambria made significant progress in building rapport with destination partners, including the Hilton Hotel and RPAI (the real estate investment trust that owns most of Town Square). Working together, Cambria and these partners highlight local businesses to strengthen the local economy.

To Alison Ortowski, who oversees economic development and tourism programs for the City, working with Cambria is “a dream.”

“Cambria is one of those employees who possesses the ‘X’ factor that makes her highly productive, but also pleasant and inspirational,” she said. “We have supreme confidence in Cambria’s ability to support local businesses and deliver strong results.”

For her strong commitment to marketing Southlake as a destination of choice and for behind-the-scenes, effective work, Tourism Marketing Manager Cambria Jones is one of Southlake’s best secret weapons and an unsung hero.