TFEA hosted the annual Kaliff Marketing Awards for events held throughout the state before the pandemic and virtually after the pandemic began from June 1, 2019, through May 31, 2020. Southlake earned the top honor, first place, in the Best Miscellaneous On-Site Décor for the City’s photo booth display, in its respective budget category. The City also was chosen for two bronze awards in the Best Event Video Promotion and Best Giveaway categories.
“It is our goal to create memorable experiences for our City, its residents, and visitors alike,” said Daniel Cortez, Southlake’s director of economic development and tourism. “We can bring forth these exemplary events like our signature Stars and Stripes because of our community support. We can’t thank our sponsors enough for seeing and believing in our vision for events and joining us in our efforts to help create those memories.”
The award competition, which recognizes marketing and promotion campaign excellence, highlights the TFEA’s annual summer conference. Although the meeting was postponed in 2020 due to the pandemic, the awards competition still took place with 395 submitted entries.
“The goal for festivals and events is to create memorable experiences and signature destination events that are unrivaled in their entertainment value, as well as all the other elements associated with such programs,” said TFEA Executive Director Kay Wolf.
TFEA is a professional trade association for festival and event planners, volunteers, and suppliers from across Texas. It is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide.