...for City of Southlake news, business, and community happenings.
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- Marketing
Friday, April 19, 2024
Parks and recreation professionals have a variety of jobs, and the Community Relations division perfectly exemplifies how this small but mighty team wears multiple hats.
You can’t run an award-winning community recreational facility without a killer marketing strategy and passionate individuals ready to tell your story. The Community Relations division manages the department’s social media accounts, website, newsletter, and all digital marketing services for The Marq Southlake, the Bob Jones Nature Center and Preserve, and our various recreational programs and parks system.
Their digital marketing strategy is responsible for our Champions Club’s continued membership growth and the positive attention our department receives. Whether they’re revamping the Experience Southlake website, out taking pictures, or getting content for Instagram, this team is all about capturing life-long memories and celebrating the world-class services our department provides.
While departmental marketing is a full-time job, this team goes above and beyond traditional marketing services for the Community Services department. This division is also responsible for managing small community events in our park and working with our community services agreement partners to provide essential services to our residents. When community partners want to host a 5K run or bring neighbors together at a park, this team helps them ensure their event is successful!
In true communicator fashion, the individuals behind this team prefer to stay behind the camera. However, actively involved Southlake residents know that they are essential to the success of the Community Services Department.
Happy Park and Recreation Month to the Community Relations Division. Your work exemplifies where community grows!
The City of Southlake’s annual Stars and Stripes 20th Anniversary recently received recognition, winning multiple awards from the Texas Festivals & Events Association (TFEA) for the 2019 event.
TFEA hosted the annual Kaliff Marketing Awards for events held throughout the state before the pandemic and virtually after the pandemic began from June 1, 2019, through May 31, 2020. Southlake earned the top honor, first place, in the Best Miscellaneous On-Site Décor for the City’s photo booth display, in its respective budget category. The City also was chosen for two bronze awards in the Best Event Video Promotion and Best Giveaway categories.
Kaliff Gold Award – Best Onsite Decor – 20th Anniversary Photo Frame
“It is our goal to create memorable experiences for our City, its residents, and visitors alike,” said Daniel Cortez, Southlake’s director of economic development and tourism. “We can bring forth these exemplary events like our signature Stars and Stripes because of our community support. We can’t thank our sponsors enough for seeing and believing in our vision for events and joining us in our efforts to help create those memories.”
The award competition, which recognizes marketing and promotion campaign excellence, highlights the TFEA’s annual summer conference. Although the meeting was postponed in 2020 due to the pandemic, the awards competition still took place with 395 submitted entries.
“The goal for festivals and events is to create memorable experiences and signature destination events that are unrivaled in their entertainment value, as well as all the other elements associated with such programs,” said TFEA Executive Director Kay Wolf.
Kaliff Bronze Award – Best Giveaway – 20th Anniversary Chair
TFEA is a professional trade association for festival and event planners, volunteers, and suppliers from across Texas. It is an official affiliate of the International Festivals & Events Association, the premier professional association supporting festival and event leaders worldwide.
Southlake can be a tough nut to crack…especially on a limited marketing budget!
For August, Mark Guilbert will speak to about increasing sales and customers through creative (and inexpensive) ways to build your brand, help the community and create a win for everyone!
Mark took his Southlake restaurant location from #600 in the chain to the top 50 in sales volume, won the highest national sales award 3 out of 4 straight years, took a small business to mid-sized status and created jobs for over 80 people! He will show us how he used destination and captive audience marketing, community organizations and involvement and created brand recognition throughout the city…..and how YOU can do this for YOUR BUSINESS!
The LAB session will include group brainstorming, marketing plans and discussion about your business and your marketing objectives. Sometimes, we ALL need a creative environment, with creative minds, to help us make it to our next level of excellence!
Learn the tips, tricks and secrets of Community Marketing in Southlake in our normal Charter Breakfast Series….and then come back the following week to apply those skills to YOUR business!
At the end of the lecture, you will be given a “homework” assignment to bring with you to the lab. This will be the information that you will need to know about your company to discuss with the other business people. There will also be time at the end of the session for general Q&A”s.
Lecture:
Wednesday, August 14 7:45am
DPS Main, Community Room
667 N. Carroll, Southlake, TX 76092
Lab:
Wednesday, August 21 9:00am to 11am
(two- hour creative brainstorming session and marketing plan)
Southlake Chamber Conference Room
You can register for the lecture, or the lab or the combined package:
This series is sponsored by Charter Business