The City of Southlake took home three awards from the Texas Association of Municipal Information Officers (TAMIO) for government communication excellence.
The Mayor’s Alliance for Unity and Culture video was announced as the winner in the Public Service Announcement Marketing video category. The City worked with Mayor Laura Hill to create the video after two racially charged incidents. The video served as an invitation for people to join the Alliance, which now has more than 30 members and is working toward the creation of a community plan. The video can be viewed in its entirety by clicking here. To learn more about the Mayor’s Alliance, visit www.CityofSouthlake.com/MayorsAlliance.
An Award of Excellence was given to Southlake DPS for Best Use of Social Media (Planned). The Humanizing the Badge social media posts on three main areas: sound police management practices and protocols, the officers’ professional training, and their relationship-building activities. The campaign was also the recipient of the Public Relations of America’s (PRSA) Silver Anvil Award for Best Campaign $5,000 or less, Government. If you haven’t already, check out the Southlake DPS Facebook and Twitter pages by clicking here and here.
Southlake DPS was also recognized with a TAMIO Award of Honor for its educational Public Service Announcement – Southlake Police Speeding Infomercial. The video was produced in a funny infomercial style to detail the process of what happens when drivers get a speeding ticket and how they can avoid this hassle in the future. To view the infomercial, click here.
“We are always striving to find new ways to inform and to get our residents involved and engaged in City government,” said Assistant City Manager Alison Ortowski. “We are honored that the judges made special note of these communication and marketing efforts.”
TAMIO recognizes municipalities for communication excellence in more than 20 categories. The City of Southlake received two awards in 2018 for including one for its Bench the Grinch video reminding people to Hide, Lock, Take.
June 2018 – Two City projects were recently recognized at the Texas Association of Municipal Information Officers (TAMIO) annual conference.
The Library’s “Camp Big Read” program received the Award of Honor for Best Recurring Special Event Under 100K, and “Bench the Grinch!” was honored in the 2018 Video – PSA – Marketing Under 60K category.
Camp Big Read is the Library’s biggest special event, a summer reading program designed to offer a retro-style experience. Participants received camp t-shirts, cultural education, badges and more. The program was designed to draw attention to the Library as a summer destination. The campy atmosphere was appealing to children and parents alike, a creative approach to elevating the summer reading program experience. Kudos to the library team for making it happen and for being recognized for your creativity and great work.
“Bench the Grinch” was a humorous video reminding holiday shoppers to Hide, Lock, and Take. Unfortunately, thieves have no Christmas spirit or charity, preferring to take advantage of shoppers who let their guard down. The video’s purpose was to increase awareness of the problem of motor vehicle burglaries.