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Logo with the text “MY SOUTHLAKE NEWS” in bold, uppercase letters, with horizontal gold lines on each side of the word “SOUTHLAKE.”.
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Latest Tourism News

A girl sits at a computer, showing her screen to three adult men standing beside her in an iCode classroom. The iCode logo and slogan, "Empowering Future Innovators," are visible on the wall.
May 16, 2025

Behind the Brand: iCode Southlake

Empowering the Future!
A stone storefront of Hareli Fresh Market with large green and purple signage above the entrance and a matching logo painted on the right wall. A white van and a shopping cart are visible outside.
May 2, 2025

A Taste of India, Fresh from Hareli

Where Quality and Freshness Come First!
People looking at artwork hanging on the wall.
Jan 17, 2023

Kick-Off for the 23rd Art in the Square

The community is invited to the 9th Strokes for Art in the Square on February 19, 2023. Guests will gather for a reception with refreshments in the foyer of Southlake Town Hall from 5-6:30 p.m. The Southlake Women’s Club Foundation will present the Northeast Tarrant County charities selected as the 2023 beneficiaries during the reception.…
Vibrant red and gold dragon sculpture with white teeth and blue flames along its jaw is displayed outdoors. Surrounding trees have red lanterns hanging from them. People are gathered in the background near a white tent.
Jan 4, 2023

Southlake Spring Festival 2023 Returns for 2nd Annual Celebration

Everyone is invited to celebrate the Lunar New Year at the 2nd annual Southlake Spring Festival in Southlake Town Square on January 21!  The Southlake community is hosting its 2nd annual Southlake Spring Festival on Saturday, January 21, 2023! The festival will take place from 11 a.m. to 4 p.m. in Southlake Town Square, located…
Store display with mannequins dressed in various outfits. Text reads: "October 2022, New Biz List Southlake. Coming Soon Quarterly." Logo features a location pin with two dollar signs inside.
Oct 14, 2022

Coming Soon Quarterly – October 2022

This list of future Southlake businesses is provided by the Southlake Department of Economic Development and Tourism to keep you in the know about what businesses are coming into Southlake! We can’t wait for them to open their doors! Aerie | Retail Apparel Archpoint Implant Dentistry | Medical Specialty Blown Away Salon Suites | Health & Beauty…
A person stands with arms raised toward a large firework in the night sky. Text reads: "GIVEAWAY! Support a Southlake Business for a Chance to Win." Below, "Southlake Fireworks 7.3.2020" with small firework icons.
Jun 26, 2020

Support a Southlake Business for a Chance to Win

It’s time to Shop, Eat, and Enjoy Local as you prepare to celebrate Independence Day with your community and neighborhood. Snap a photo of you supporting a local Southlake business and submit it for a chance to win. The City of Southlake’s Economic Development & Tourism department is excited to host an Independence Day giveaway…
A man in a suit and tie smiles outdoors. Text next to him reads "Daniel Cortez, Director of Economic Development & Tourism." Green trees and a blurred background add a natural setting.
Jun 17, 2020

Daniel Cortez Appointed Director of Economic Development and Tourism

Daniel Cortez, Deputy Director of Economic Development and Tourism, has been promoted to Director, effective July 1. After the departure of Assistant City Manager Ben Thatcher, Cortez’s history of strong work performance, world-class professionalism and commitment to assist Southlake businesses and residents make him fit for the task to lead the Southlake economic development team.…
A man in a suit and striped tie smiles outdoors in front of green trees. Beside him, text reads "Daniel Cortez, Director of Economic Development & Tourism" with a logo above.
Jun 17, 2020

Daniel Cortez Appointed Director of Economic Development and Tourism

Daniel Cortez, Deputy Director of Economic Development and Tourism, has been promoted to Director, effective July 1. After the departure of Assistant City Manager Ben Thatcher, Cortez’s history of strong work performance, world-class professionalism and commitment to assist Southlake businesses and residents make him fit for the task to lead the Southlake economic development team.…
Jan 6, 2020

Mission Possible: Cambria Jones is a Southlake Secret Weapon You May Not Know

Strategic. Focused. Achiever. To the casual observer, Tourism Marketing Manager Cambria Jones can appear quiet and unassuming, but looking a little closer, it is easy to see that she is a woman on a mission, a force of nature, intent on performing at a very high level. She is willing to get into the game…