Saturday, January 22, 2022

Mission Possible: Cambria Jones is a Southlake Secret Weapon You May Not Know

Strategic. Focused. Achiever.

To the casual observer, Tourism Marketing Manager Cambria Jones can appear quiet and unassuming, but looking a little closer, it is easy to see that she is a woman on a mission, a force of nature, intent on performing at a very high level. She is willing to get into the game and compete. A great time manager, she works to accomplish as much as she can during her day. An enthusiastic person with great people skills, she can leverage partnerships to get even more done.

She is intent on winning the tourism game and uses her significant intellect and talent to get the job done.

Cambria is an outstanding employee, but she doesn’t seek the limelight for herself. Instead, she works to draw attention to Southlake and encourages visitors to spend time (and money) in the City.

Here are a few highlights of how Cambria has worked to market Southlake as a destination to visitors (think shopping and dining, bolstering sales tax collections, supporting local businesses):

As a result of Cambria’s efforts, followers of Visit Southlake social media accounts have increased significantly. In FY 2019, the Visit Southlake Facebook account had a 42% increase in followers, and the Visit Southlake Instagram account had a 34% increase in followers. Cambria is telling Southlake’s story to more people, in improved ways.

She successfully managed the Visit Southlake video and photography refresh project, resulting in updated assets that are timely, diverse, and representative of Southlake as a destination.

Cambria successfully managed a destination video project, highlighting Southlake. The video is featured as the cover photo on the Visit Southlake Facebook page. She has also audited video assets and prioritized needs for FY 2020.

Throughout 2019, Cambria made significant progress in building rapport with destination partners, including the Hilton Hotel and RPAI (the real estate investment trust that owns most of Town Square). Working together, Cambria and these partners highlight local businesses to strengthen the local economy.

To Alison Ortowski, who oversees economic development and tourism programs for the City, working with Cambria is “a dream.”

“Cambria is one of those employees who possesses the ‘X’ factor that makes her highly productive, but also pleasant and inspirational,” she said. “We have supreme confidence in Cambria’s ability to support local businesses and deliver strong results.”

For her strong commitment to marketing Southlake as a destination of choice and for behind-the-scenes, effective work, Tourism Marketing Manager Cambria Jones is one of Southlake’s best secret weapons and an unsung hero.

Ready, Set, Grill: Shop Southlake for Summer Barbecue Essentials

Summer is officially underway, as is grilling season. With a new name in town offering grills and accessories, and longstanding favorite retailers fully stocked for the season, Southlake has everything you need to be well equipped to tackle a summer filled with backyard barbecues.

Hot off the grill and new to Southlake, Premier Grilling is now open and offers everything grilling-related. One of four locations found only in Texas, stop by and shop popular brands and various grill types (BBQ smokers, built-in grills, freestanding grills, flat-top grills and griddles, pizza ovens and portable grills). Find all the tools and gadgets, grill accessories, and seasonings, sauces and rubs you need. Specializing in more than grills, Premier Grilling also sells beverage coolers, compact refrigerators, ice makers and machines, kegerators and wine coolers to help you keep cold items perfectly chilled during hot weather entertaining. Looking to expand your al fresco cooking from a grill to an entire outdoor kitchen? Premier Grilling offers free patio consultations and patio construction, as well as service and maintenance for existing outdoor cooking areas and equipment in need of cleaning or repair. Turn up the heat on your grilling skills and learn a few new techniques at Premier Grilling’s classes and events. Premier Grilling is located at 3020 E. Southlake Boulevard.

A Southlake staple for outdoor living needs since 2006, family-owned BBQ Outfitters has over 50 years combined experience in the industry to assist customers with everything from grilling to refrigeration and heating to illumination. The showroom inside BBQ Outfitters hosts a collection of completed kitchen venues to offer clients a vision of possible outdoor retreats. Whether you are looking for the ultimate in gas grills, gas logs, smokers, spices and everything in between, BBQ Outfitters offers a wide selection. With the philosophy that a grilling area is not only a space for cooking, but also a space for living and relaxing, BBQ Outfitters offers everything to complete an outdoor kitchen, including storage cabinets, refrigerators, heaters, lights, ventilation, fireplaces and more. Specializing in turning simple outdoor cooking into exceptional outdoor entertaining, visit BBQ Outfitters at 2366 E. State Highway 114.

Complete your grilling grocery list at Southlake’s longstanding gourmet grocer, Central Market. The supermarket chain offers specialty, organic and craft food and beverages, with a wide selection of everything needed for a backyard barbecue. Shop the expansive fresh meat market with options ranging from grass-fed beef and bison to pork, lamb, chicken, turkey, sausages and game meats. Save a little time and effort by choosing seasoned, marinated or prepped meats. Central Market also offers a large variety of fresh seafood, with options like salmon, sea bass, shrimp, tilapia, tuna, crab, lobster and more. Also find an array of locally grown and imported produce, as well as locally brewed and imported beers, cold cases filled with prepared salads sold by the pound, grocery staples, unique condiments and everything else needed for summer cooking, grilling and smoking. Central Market is located at 425 E. Southlake Boulevard.

If you can’t handle the heat, stay away from the kitchen (or patio) and let Feedstore BBQ do the cooking for you. Satisfy your Texas-sized appetite for smoked meats and more, including traditional barbeque favorites like brisket, pork, chicken, turkey, ham and sausage, as well as catfish, salads and homemade desserts. With as many awards and accolades as menu items, it’s no wonder that Feedstore BBQ has become a Southlake dining staple since opening as a restaurant in 2001. Feedstore BBQ is the oldest retail establishment in town, having previously operated as a feed store in the 1950s. Dine in, take out or order catering for your next summer party. Feedstore BBQ is located at 530 S. White Chapel Boulevard.


With so many sizzling options to make your backyard barbecue a smoking success, head to Southlake and get fired up about grilling and summer entertaining.

Fresh Flavors Have Arrived Just in Time for Summer in Southlake

The summer sizzle has started and Southlake is the spot to fuel up on fresh and exciting flavors. Already home to several uniquely delicious restaurants, Southlake recently added a few more tasty options to satisfy appetites for healthy or exotic dishes.

If the hot weather has you hungry for cool options, check out Coolgreens. The fast-casual restaurant chain offers a chef-inspired menu of signature salads, wraps, bowls, flatbreads and more. Southlake is currently the only location open in Texas. From California Cobb (romaine, egg, avocado, bacon, chicken, blue cheese, grape tomatoes and ranch dressing) and Caprese (spring mix, grape tomatoes, fresh mozzarella, red onion, croutons and balsamic vinaigrette) to Asian Crisp (spring mix, Mandarin oranges, crunchy noodles, sliced almonds, edamame, shredded carrots and soy ginger vinaigrette) and more, each signature dish is available as a salad or wrap. With multiple sandwich varieties, quinoa bowls, flatbreads and options for kids, guests will find one element across the menu—healthy, natural and flavorful food that fuels your life. For added convenience, order online and pick up in store. Coolgreens is located at 2211 E. Southlake Boulevard, Suite 500.

Cool Greens Salmon Club

Craving exotic? Fusion Flavors brings a taste of India to Southlake with fresh ingredients, imported spices and an abundance of menu options, including an expansive offering of vegetarian appetizers and vegetarian main courses. Fusion Flavors serves breakfast, lunch and dinner, and offers catering. Find traditional entrée favorites including Chicken Tikka Masala (grilled boneless chicken cooked in special herbs and spices), Palak Paneer (fresh spinach cooked with cheese cubes in special sauce) and Lamb Curry (lamb cooked in Indian special sauce), among others, as well as several biryani and rice dishes. Save room for Pineapple Pudding or a sweet drink like Mango Milkshake. Fushion Flavors is located at 2001 W. Southlake Boulevard, Suite 119.


F2 – Fusion Flavors Plate Samples

Satisfy your appetite for flavors from the far east at Dragon House. Specializing in Shanghai-style cuisine, Dragon House is open for lunch and dinner, and is available for private events and catering. The restaurant’s chef has 20 years of experience cooking in fine restaurants and has built a vast menu of appetizers, soups, various dim sum, hand-pulled noodle bowls, chef specials (Beijing Style Pork, Honey Walnut Beef, Shrimp and Chicken with Cashew Nuts and more), traditional Chinese dishes (Boiled Fish Fillet with Picked Cabbage, Braised Meat Balls with Boy Choy, Chicken Strips with Mango and more), and traditional Chinese desserts like Steamed Pumpkin with Red Bean Paste and Kung-fu Sesame Ball. A feast for the eyes first, each dish is beautifully presented and can be enjoyed with traditional hot teas, as well as imported beers and more from the bar. Dragon House is located at 2640 E. Southlake Boulevard.


Dragon House Plate Samples

Savor Southlake: Distinctively Delicious Dining Options

Hungry for unique eats? From Brazilian-style pizzas to Japanese sushi and Texas barbeque, Southlake has a variety of distinctive dining options to satisfy any appetite. Savor one-of-a-kind flavors from across the country and around the world in Southlake.

For a unique pizza experience outside of the [cardboard] box and with roots tracing to South America, head to Delucca Gaucho Pizza at 2001 W Southlake Boulevard, Suite 103. Inspired by Italian immigrants’ influence on Brazilian gauchos (who serve bountiful selections of meats in popular churrascaria steakhouses), this pizzeria similarly offers a seemingly endless variety of pizzas to try. With a fixed price and no menu, guests are seated, welcomed with a charcuterie and antipasto platter, served lobster bisque, and then select options from the roaming pizza servers who come to each table with numerous handcrafted pizzas—like Sopressata Salami & Candied Bacon and Brazilian Hearts of Palm, to name a few. Complete your meal with a glass of wine and save room for gourmet dessert pizzas.

Pizza is also on the menu at Armend’s, which serves authentic Italian cuisine in a casual, family-friendly environment (which is also BYOB). Family-owned and operated, Armend’s is one of the first restaurants in Southlake, having originally opened in 1994 in a different location from its current spot at 2315 E. Southlake Boulevard, Suite 101. Find traditional Italian appetizers, salads, soups, hot subs, chicken, veal and seafood entrees, and homemade pastas like Eggplant Parmigiana and Penne Alla Vodka. Italian cuisine could not be fresher, as all items are cooked to order and are made with carefully sourced ingredients.

For flavors from the coast, visit Shuck Me at 585 Randol Mill Avenue. Find oysters, shrimp and fish on the menu prepared in various ways—fried, grilled, in chowders, jambalaya and salads, on Po-Boys and in fish tacos, with plenty of starters, sides and drinks (including beer on tap, margaritas and sangria). Don’t overlook the popular Whole Fried Red Snapper with optional spicy garlic butter sauce and served with beans and rice. For those who would rather turf than surf, Shuck Me also offers chicken and burger options, and has items for The Minnows (kids).

Also specializing in fish, Sushi Sam serves authentic Japanese cuisine and was the first restaurant to bring sushi to Southlake back in 1998. The family-owned and operated restaurant sources the finest ingredients. Sushi rolls are made with fresh, high quality fish and the sake and beer are ordered straight from Japan. With beautifully styled and colorful presentations, eat with your eyes before savoring a bento box at lunch or a traditional Japanese entrée at dinner—Beef Teriyaki or Chicken Katsu—or sample the various rice bowls, specialty noodles and of course, sushi. End on a sweet note with fried bananas or mango rice. Sushi Sam is located at 500 W Southlake Boulevard, Suite 138.

No need to head south of the border for “real Chicano flavor,” just head to Frezko Taco Spot at 3105 E. Southlake Boulevard. The restaurant keeps the options simple, offering only burritos, tacos, quesadillas and salads, but keeps customers coming back by using flavorful family recipes, fresh, never frozen ingredients and locally-sourced meats. Cool off from the spicy flavors with house-made agua frescas and save room for tres leches cake. Frezko was voted as One of the Top 10 Taco Shops in DFW by Fort Worth Star Telegram.

Craving Southern flavors? Wildwood American Grill puts a contemporary spin on wood-fired grill favorites—steaks, seafood, burgers and more, all with a regional flare. Try customer favorites like Dragon Dip, a tribute to Southlake Carroll Dragons (mustard seed-infused cheddar beer dip with toasted pretzel bread), or the Ribeye Steak with Texas whiskey butter, Sweet Tea Rotisserie Chicken, or the Texas BBQ Burger. Don’t miss the Cheese-Infused Poblano Grits as a side. The restaurant also boasts an extensive wine list, and carries specialized liquors and craft beers. Wildwood is located at 2700 E. Southlake Boulevard.

Nothing satisfies a Texas-sized appetite quite like smoked meats and Feedstore BBQ has perfected their craft. Located at 530 S. White Chapel Boulevard, the restaurant is the oldest retail establishment in town and has been selling barbeque since 2001 (after originally operating as a feed store in 1950’s). In addition to traditional barbeque favorites, such as brisket, pork, chicken, turkey, ham and sausage, customers also keep coming back for the catfish, big bowl salads and homemade desserts. With as many awards and accolades as menu items, it’s no wonder that Feedstore BBQ has become a dining staple in Southlake.

Getting hungry yet? Come savor Southlake. We promise to save you a seat at one of our favorite tables.

Celebrate National Dog Day August 26 with Pet-Friendly Dining in Southlake

Grab some grub with your best furry friend in Southlake on Sunday, August 26, during National Dog Day. With more than two dozen pet-friendly patios in town, celebrate this pawesome occasion and dine out with your dog.

Hungry for fresh? You and Fido will find scratch food fast at Café Express. With recipes crafted by James Beard Award winning Chef Robert Del Grande, who was inspired by European café cuisine and his deep Southwest roots, savor freshly prepared salads, sandwiches, burgers, pastas and more. Outdoor seating and large table umbrellas offer an inviting atmosphere, complete with plenty of passersby around Southlake Town Square for a dog-watching good time.

Enjoy flavors from the coast at Rockfish Seafood Grill. The chef-driven, distinctive menu features guest favorites like Shrimp Baskets, Fish Tacos and Seasonal Wild Copper River Alaskan Salmon. Quench your thirst with a signature Rock-a-Rita margarita and ice cold beer—or a refreshing bowl of water, if you’re a dog. With nautical décor to match the seafood dishes and a fenced-in outdoor patio shaded by trees, this restaurant is a lucky catch for both people and pets.

Order some pizza with your pup at Mellow Mushroom. With groovy pizza names like Kosmic Karma, Funky Q. Chicken and Holy Shiitake Pie—and equally unique customizable toppings ranging from salami and sausage to tempeh and tofu—enjoy a psychedelic taste sensation with your dog on Mellow Mushroom’s covered, partially enclosed outdoor patio.

Take tu perro to Torchy’s Tacos for a south-of-the-border flavor fiesta. Founded by a former executive chef turned food trailer entrepreneur, Torchy’s Tacos now has several brick-and-mortar locations. Having garnered many awards and national praise for “tacos for every appetite,” patrons will find creative cuisine in hand-held form with fillings ranging from fried avocados and seared ahi tuna to Jamaican jerk chicken and beef brisket. Park yourself and your pup at one of the outdoor picnic tables, and don’t forget to save room for Lil’ Nookies (fried chocolate chip cookie dough dusted in powdered sugar and topped with cherries).

Drive thru with your dog. If you’re grabbing a cup of coffee for yourself, be sure to ask for a complimentary puppuccino for your pal at Starbucks or a puppy latte at Dunkin’ Donuts—a small cup filled with whipped cream. Chick-Fil-A and Sonic have also been known to give dog treats to pup passengers.

Visit the online Southlake Dining Guide to review all dog-friendly dining options as indicated by a paw print icon next to the name of the restaurant. For more information on all of the ways Southlake is pet-friendly, including parks, grooming, pet-friendly hotels, pet-focused retail shops and more, visit the Pet Friendly page on

New Tourism Master Plan Outlines City’s Strategies to Attract Visitors

Recognizing the importance of visitors to the city’s economy, Southlake City Council approved the updated Tourism Master Plan May 2. This new plan is a component of the Southlake 2035 Comprehensive Plan—an ongoing update of the 2030 version. Originally developed in 2011 in conjunction with the City’s Economic Development Department, the Tourism Division has grown and changed dramatically, resulting in the decision to develop two individual plans. The Community Enhancement and Development Corporation (CEDC) spearheaded the updated Economic Development Master Plan, and it was adopted by City Council in October 2016.

The Economic Development and Tourism Master Plans still go hand-in-hand, and the two divisions will work together on many initiatives. Goals and objectives developed and approved by the CEDC have been vital in identifying focus areas for both plans. As a result, the 92-page Tourism Master Plan outlines four primary strategies to attract visitors to the City:

  • The Tourism Market: Focuses on evaluating Southlake’s mix of assets, as well as identifying key target markets and visitor segments that are essential for a healthy tourism economy. Tourism market recommendations target collecting market research and data that will help us to determine whether the City will satisfy the needs and experiences visitors are looking for.
  • Visitor Acquisition: This section focuses on creating awareness, interest and conversion. Through authentic storytelling and creative visual experiences, Southlake will set itself apart from other destinations and make prospective visitors into long-time customers. We will accomplish this through creative messaging that tells the Southlake story while featuring City assets.
  • Visitor Retention: Our emphasis is not only attracting visitors, but on building strategies to ensure their satisfaction, loyalty and advocacy. Visitor retention recommendations will help to enhance our visitors’ experience that will contribute to high customer satisfaction, return visitation and referrals.
  • Tourism Economic Impact and Return on Investment: Focuses on the impacts visitors have to the City for residents and the business community. Competition is growing exponentially, and destinations that actively invite travelers by showcasing their unique amenities will increase their market share. They will also garner a larger portion of tax revenues from increased traveler spending which benefits not only businesses but our residents as well.

According to Jill Lind, senior marketing manager for the Tourism Division, Southlake has the opportunity to build on its strong reputation, location in the metroplex, new hotels, and numerous assets to continue to position itself well into the future as a premier destination for businesses, tourists, shoppers, and professionals from within the region and beyond.

“This updated plan provides a well-defined road map for tourism in Southlake and where we want to take it. The ability to connect with and influence visitors, who have more options than ever, has never been more important than now,” explains Lind, who became Southlake’s first tourism coordinator in 2009. “The recommendations made, following a great deal of research, have huge merit and will provide an enhanced destination experience for visitors, as well as benefits to our residents and businesses.”

The Tourism Master Plan was approved just in time for National Travel and Tourism Week May 7-13, which is an annual observance that features nationwide events to recognize the value and benefits provide by tourism. Tying into this year’s theme, Faces of Travel, the City of Southlake is celebrating tourism with contests, giveaways and cool infographics – click here to find out more or visit social media channels for @VisitSouthlakeTexas.

For more information, contact Jill Lind at 817-748-8652 or go to

Sparks Will Fly July 3 in Southlake: Get Ready for Stars and Stripes 2016

Fireworks, festival activities and family fun will return to Southlake Town Square during the 18th Annual Stars and Stripes celebration on Sunday, July 3. Hosted by the City of Southlake and Southlake Town Square, the Independence Day celebration will offer free admission, live entertainment, family activities, delicious food and beverage options, and a spectacular fireworks show in honor of our country’s anniversary of freedom.

The festivities will kick-off with patriotic music starting at 6:00 p.m. on two stages in Southlake Town Square, including Rustin Pavilion and Frank Edgar Cornish, IV Park. The Southlake Community Band, Lone Star Attitude Band and Limelight Band, along with various patriotic ceremonies will entertain the crowd with live performances.

In addition to live entertainment, Stars and Stripes will offer activities for the entire family. In the Creation Station, kids of all ages will be able to create patriotic crafts. The KidZone will offer active children various exciting activities, such as inflatable obstacles, midway games and slides, and a fun toddler-centric zone. Guests can also expect to see strolling characters, candy art and balloon artists.Stars and Stripes Article

With nearly 20 delicious food and beverage booths and food trucks last year, visitors will have an equally tasty experience at Stars and Stripes this year.

Launched from the rooftop of the west parking garage and synchronized to patriotic favorites, fireworks will illuminate the sky at 9:30 p.m. and will be seen from nearly anywhere in Southlake Town Square. Visitors are encouraged to bring blankets and lawn chairs for a comfortable viewing experience. A limited number of guests may have the opportunity to enjoy the ultimate spectator experience during The Star Experience. Tickets for the VIP treatment include a table for four people with a great view of the fireworks show and close seating to the stage featuring Limelight Band, as well as preset appetizers and bottled water. Additional details and ticket prices are now available, but hurry as reservations for this experience go fast!

Internal Southlake Town Sqaure parking will close for event setup Sunday, July 3, 2016 at 7:00 AM. All surface lots and East Garage will close once full or by 7:30 PM. All entrances into Town Square parking lots will be closed Sunday, July 3 starting at 7:30 p.m. or when full, with the exception of the entrances off of SH 114 Service Road. Parking and Shuttle services will also be available at White’s Chapel Methodist Church and Gateway Church with service to Southlake Town Square. Remember, parking and shuttle services for Southlake Stars & Stripes are FREE!

Volunteers help make events happen, and a large community event like Stars and Stripes has numerous opportunities for people who want to participate. Please contact the Community Services Department at (817) 748-8019 to learn more about volunteer opportunities.Stars and Stripes Article2

Stars & Stripes wouldn’t be possible without the tremendous sponsors that participate every year!  This years’ event is no exception to that!  Be sure to check out the  for the 2016 Stars & Stripes event!  For additional event information, including an event map, parking map and a list of FAQ’s, please visit the event website at

25 Perfect Reasons to Visit Southlake: New Destination Video Unveiled

The City of Southlake is pleased to present the new destination marketing video. The focus of the this video is to showcase the many things to do, things to see, places to shop and places to stay available within the City. We hope it gives a snapshot of why Southlake IS the PERFECT place to visit!